Jeep - Jeep Compass Recalculating Tour

What

The launch of the New Jeep Compass

How

A European tour on the streets and among the squares of the major capitals.

Awards

BEA
2nd Prize Best Roadshow Event

Jeep Compass Recalculating Tour

A Glamping Adventure in European Cities

Filmmaster brought to life the Jeep Compass Recalculating Tour, a unique experience that took the new Jeep Compass to the streets and squares of five major European cities: Vienna, Zurich, Berlin, Valencia, and Rome.
This tour wasn't just a product launch; it was a true journey into the "off ordinary" world of Jeep Compass, with the theme of "glamping" at its core. The blend of glamour and camping allowed the audience to savor the spirit of escape and adventure that lies at the heart of the brand, all within an urban setting.
The entire setup featured the recreation of luxurious camping tents in an urban jungle context, specially created in the selected locations where the activities took place.

Exploring the Glamour of Adventure

Each stop on the tour offered not only the opportunity to test drive the new Jeep Compass but also an exclusive Glamping Lounge. This lounge, characterized by luxurious interiors, was the pulsating heart of the engaging activities offered, such as the Recalculating quiz and the Glamping social photo-shoot, designed to encourage audience interaction by promoting sharing on social media through dedicated hashtags, social photo-shoots, and specially created quiz apps. With over 5,000 people involved at each stop, the tour represented a journey of discovery into a new lifestyle trend: living the adventure with style, thus emphasizing the "off-ordinary" nature of Jeep.