Volkswagen

Golf 7 – Join the Mission

Client

Volkswagen

Where

Palau de les Arts Reína Sofia, Valencia

Award

EUBEA
Best Execution (Silver)

The Grand Launch of Golf 7

An Event Signed by Filmmaster

The most ambitious product launch ever seen in Volkswagen's history was an extraordinary event organized by Filmmaster, which took place over 15 days involving 7,500 dealers from all corners of the globe. Each day featured a series of exciting car demonstrations followed by a breathtaking evening show. This spectacle included the participation of 80 performers, spectacular aerial choreographies, marine creatures, fire games, and a majestic 20-meter-high water wall, all accompanied by a spectacular laser show. The days concluded with a sumptuous gala dinner, followed by an after-party that no one wanted to miss.