Iveco - Zero-Emission Track Reveal

What

A special dinner invitation that preludes a ‘reveal’ to lead guests through an ideal time machine to the mobility of the future, into a new era of sustainable transport.

When

2-3 December 2019

Where

Officine Grandi Riparazioni, Turin

A Vision for Zero Emissions

Collaboration and innovation shaping a sustainable future.

The theme of the launch event, “3 2 1 0”, sums up the joint venture: Three, as in Nikola TRE, the joint venture’s first innovative product; the Two companies – Nikola and CNH Industrial – coming together to form One partnership sharing the final goal of zero emissions.

The Nikola TRE Launch Event

A bold unveiling of zero-emission innovation.

The event took place over two days. On the first day, Filmmaster devised a surprise by transforming a gala dinner into the grand reveal of the new-generation Zero Emission Truck. For the occasion, an atmosphere was created to evoke a space suspended in time. A hexagonal mirror structure, inspired by the Nikola brand logo and the language of contemporary architecture, seemed to lighten the space, making it feel both airy and timeless. During the dinner, the structure suddenly opened up, resembling the chrome shell of a ‘time machine,’ unveiling the Nikola Tre as if it had arrived from the future. On the second day, the same setup, with the new Nikola Tre truck as the centerpiece, was presented to an international audience of dealers, sales managers, VIP customers, and institutional guests at the CNH Industrial Village in Turin.