Ford - Transit | Go Further

Client

Ford Europe

What

Launch Event

Awards

BEA 2014
Best Event Award
Best Creativity (Gold)
Best B2B Event (Gold)
Best Execution (Silver)
Best Channel Strategy (Bronze)
Best Effectiveness (Bronze)
EVCOM AWARDS
Best Product Launch (Silver) | 2015

Transit Road

Filmmaster's Spectacular Vehicle Launch Event

The event organized by Filmmaster was based on the concept of showcasing vehicles in their natural habitat through the reproduction of a typical urban environment. The dynamic of the event focused on the element of surprise. Guests were invited to enter the hangar where the presentation of the new vehicles took place. Videos, informational panels, and audioguides allowed guests to experience the presentation interactively. The vans, true celebrities of the event, were parked for guests to view and came to life with four choreographed performances, each designed to highlight their features. Inside a 2,500-square-meter hangar, the event concluded with a reveal a curtain unveiled the Transit Road with various shops, which emphasized the advantages of the vehicles: the driving school showcasing safety systems, the fuel station highlighting fuel efficiency, the art gallery showcasing elegant design lines, and the furniture store emphasizing interior comfort.