Subito Motori - The new Subito Motori

What

The commercials for the launch
of the new campaign of "Subito Motori".

Agency

Herezie Milano

When

On air starting Sunday 30th,
August 2026.

A new campaign

surreal and visually narrative

Filmmaster produced, together with the creative agency Herezie Milano, the two new commercials for Subito Motori, with a new positioning and an even more advanced platform. The two commercials tell the stories of buying and selling a car through a surreal and visually striking narrative. In the first spot, cars progressively rise from the ground as the protagonist refines his search, until the perfect choice emerges. In the second, a series of cars mysteriously lift into the air, revealing that they have just been sold through Subito Motori. The campaign showcases the evolution of Subito Motori as an increasingly specialized platform, designed to offer a more seamless, personalized and complete experience to anyone looking to buy or sell a used car.