IVECO

Spirito in Movimento - Hero Film

For the global launch of IVECO’s new brand ambition, driven by the values of “Spirito in Movimento”, Filmmaster created a creative ecosystem centered around a two-minute brand film. With creative direction by 777, the vision of internationally renowned director and photographer Theo Gosselin, and production by Filmmaster, the project goes beyond the language of a traditional corporate video to become a true cinematic manifesto: an author-driven story that combines a distinctive visual identity, emotional power, and the impact of a high-end audiovisual production.

The film’s narrator is Shane Alexander, an American singer-songwriter whose evocative and poignant style lends the production an almost intimate dimension: the streets, the drivers, the constant movement, and the dignity of work on wheels become poetic subjects. Alongside the hero film, a top-tier photography campaign—editorial shots by Gosselin and lifestyle and studio photography by the renowned Max Sarotto—defines a coherent, elegant, and recognizable visual system. These materials are the visual DNA of the new IVECO, the assets from which every future brand touchpoint will stem, in every market around the world.