Noor Riyadh 2023 - THE BRIGHT SIDE OF THE DESERT MOON

Where

Riyadh, Saudi Arabia

When

30 November - 16 December 2023

What

The world’s largest Light Art Festival

An Open-air Art Gallery

Filmmaster’s work served to help transform the Saudi capital into an extraordinary and spectacular open-air gallery without walls, and further consolidated Filmmaster’s position as a leading agency in the creation of global events.

Let's turn Noor on!

For the third edition Filmmaster made it possible! An impressive collection of over 120 artworks, which will be showcased across five hubs in Riyadh.

Guinnness World Record

6 Awards:

Most lights in a light show on a single building
Largest interactive projection-mapped display
Most lights used in a temporary light and sounds show
Largest interactive projection-mapped display
Largest temporary skatepark
Largest drone/multirotor bird swarm

One city

Five Hubs

A year of intense work on the ground in Riyadh saw the Filmmaster team once again transform numerous remarkable public places and spaces across the Saudi capital into magnificent venues – including King Abdullah Financial District (KAFD), JAX District, Wadi Hanifa, Salam Park and Wadi Namar. Across all of these venues the Filmmaster team delivered a world-class visitor experience programme to over 3 million people, as well as a dynamic and diverse community engagement programme comprising hundreds of immersive tours, talks, workshops and family activities.

The Festival

16 days
5 Hubs
120 artworks
684 Community Engagement events (talks, guided tours, workshops)
300 guides, ushers and artwork explainers
Close to 1000 staff overall – from seasoned professionals to apprentices and volunteers
3.25 million visitors

All the Collateral Events

Festival opening and closing events, VIP previews, press conferences and special events.

Behind the scenes the agency also took care of all media planning, the media centre, the Festival website, ticketing, training, logistics and operations.