Nitto ATP Finals

Turin 2025

For the Nitto ATP Finals 2025, FITP — as the organizer and coordinator of all event activities — entrusted Filmmaster with the development of a content experience designed to enrich the Fan Village and engage spectators even outside the court. Together we brought the spirit of tennis beyond the match by creating an innovative entertainment installation outside the Inalpi Arena in Turin. A 100-meter horizontal maxi LED wall, the largest 3.9 LED screen ever installed in Italy, covering an area of 1,100 square meters, illuminated the area with a continuous stream of dynamic, informative, and entertainment content. 126 hours of programming, with new visual content that animated the square like a clock, marking the passing of time and paying tribute to four iconic themes of the tournament: the Title Defender (Jannik Sinner), the Nitto ATP Finals, the eight singles players, and the eight doubles finalists.

A curved LED section created a striking optical illusion effect, turning video content into an immersive play of motion and light. The show opened with an engaging sequence of 3D elements that, through advanced camera mapping techniques, created the illusion of a world extending beyond the screen. The goal was to make the ATP Finals a shared experience for everyone, not only for tennis fans but for all visitors passing by the outside of the arena. With this project, Filmmaster reinforced its creative leadership in the entertainment industry, entering a multi-year growth journey aimed at transforming the visual experience into a moment of continuous engagement and enjoyment.