Iveco

S-WAY - Ready 2 Go

Filmmaster organized a major convention for IVECO in Madrid, called "Ready 2 Go," to unveil the new IVECO S-WAY to the EMEA market.
The event brought together 1,300 guests, including European dealers, managers, VIP customers, and journalists. During the convention, IVECO management addressed themes such as innovation, connectivity, and sustainability, with testimonies also from companies like Amazon, Microsoft, and Shell.
The highlight was the reveal of the new S-WAY, accompanied by spectacular visual and sound effects.

The final show was divided into three parts: an emotional projection of IVECO's history, a choreography with music from the '70s to the '90s, and finally, an engaging karaoke session.
The IVECO trucks present in the room interacted with the scenic elements, creating an immersive experience for the guests. Filmmaster handled all aspects of the event, from the convention to the gala dinner, including content, communications, and setups.