Ariston
Aqualtis | Underwater World

Client

Ariston

When

2008

Award

Golden Lion at the Cannes Lions International Advertising Festival.

Between Reality and Creativity
The Extraordinary Commercial of Ariston Aqualtis

If there's a commercial that has captured the imagination of viewers and turned an everyday act like doing the laundry into a magical experience, it's undoubtedly the Aqualtis washing machine by Ariston. But there's a touch of genius: all these magical elements are actually our socks, shirts, scarves, and bras. The underwater space depicted inside the washing machine becomes a transformative and surreal realm, where fish, corals, shells, and jellyfish are actually nothing more than socks, shirts, scarves, and sheets.
The focus then shifts to a child who gazes enchanted at the porthole of the washing machine. He is drawn to this fantastic world. It's one of those rare cases where a commercial becomes a fantastical tale, fueled by creativity.
This advertising masterpiece has received the recognition it deserves, winning a Golden Lion at the Cannes Lions International Advertising Festival.

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