Kodak - Ciribiribì - Filmmaster

Client

Kodak

When

1992

Agency

Young & Rubicam

The Spot

Kodak's Timeless '90s Masterpiece

In the panorama of Italian advertising in the '90s, Kodak's 1992 commercial stands out as an indelible icon, embedded in collective memory.
This masterpiece introduces an alien character named Ciribiribì, portrayed by the talented Italian actor Davide Marotta. The heart of the story unfolds with Ciribiribì's arrival on Earth, accompanied by his bride, for a truly cosmic honeymoon. The magic begins as Ciribiribì pulls out a Kodak camera and starts capturing every moment of their journey, creating indelible memories.

Ciribiribì's Iconic Presence in the Golden Era of Italian Advertising

This commercial has become an icon for several reasons. Firstly, it represents a golden era of Italian advertising, where creativity and innovation were reaching new heights.
Secondly, the brilliance of the commercial lies in its original setting and the creation of Ciribiribì, a character who has found a place in the hearts of the Italian audience.

The inspiration

the references and atmospheres

The commercial is clearly inspired by Ridley Scott's science-fiction film "Blade Runner": cyberpunk atmosphere with rain, gloomy night environments and futuristic cityscapes, a perfect miniature paraphrase of the 1980s cult film.
Alessandro D'Alatri's direction recreates a dystopian setting with references also to "Star Wars" and "2001: A Space Odyssey", in which the alien uses telekinesis in a rainy city.