Costa Smeralda
Waterfront

Mission

Waterfront Costa Smeralda enriches the evenings and the tourist offer of Porto Cervo with design, art and entertainment. With the purpose of increasing the qualitative level of the tourist experience and diversifying the entertainment offered at one of Italy's most glamorous destinations, the client Smeralda Holding has entrusted Filmmaster with the full construction and management of Waterfront Costa Smeralda.

How

Filmmaster has transformed a 3,600 m2 area, with breath-taking views of the most luxurious vessels and private yachts moored in the Porto Vecchio area, into a fascinating open-air temporary store designed by the architect Giò Pagani. With its structure in black iron, wood and glass, even the smallest of details make all the difference, from material research to technological infrastructure, with meticulous attention to every single aspect.

Concept

A tribute to luxury entertainment with a high end mix of design, architecture, art, music and Italian style.

The Walk of Luxury

Since the first season, the exclusive and elegant "waterfront" in the Marina area of Porto Cervo immediately became a reference meeting point for Costa Smeralda guests, thanks to the presence of world-renowned brands (BMW, Dolce&Gabbana, Ferretti Group, Jaguar Land Rover, Riva, San Lorenzo, Warner Bros and many others), to a series of entertainment opportunities (live talks and music, lounge bar by Nikki Beach, art performance and exhibition by Deodato Arte), and to the presence of international guests among writers, sportsmen and high-end musicians (Morcheeba, Joe Bastianich, Planet Funk just to name a few).

The Experience

Waterfront Costa Smeralda is a high consultation content project for which Filmmaster provided outstanding experience in complex project management and in the creation of quality visitor experiences. All this is at the service of tourism, a sector increasingly looking to involve the public through emotions and storytelling, providing memorable experiences in order to attract a new and broader range of visitors.

Costa Smeralda
Costa Smeralda
Costa Smeralda
Costa Smeralda
Costa Smeralda
Costa Smeralda
Costa Smeralda
Costa Smeralda
Luxury, Art, and New Brands in Porto Cervo
2024 edition

Smeralda Holding inaugurated the 2024 edition of Waterfront Costa Smeralda in Porto Cervo on June 29th, open until September 8th. This edition features numerous novelties, including the introduction of new luxury brands like Kering Eyewear and Assouline. The project, designed by architect Gio Pagani, is developed as a village of small ateliers, with spaces dedicated to art, thanks to the collaboration with Deodato Arte gallery. The Waterfront also includes relaxation and entertainment areas, such as the Pop Up Bar & Lounge by Nikki Beach and the Riva Bar. The initiative, managed by Filmmaster for Smeralda Holding, aims to offer an exclusive and high-quality experience for visitors to Costa Smeralda.

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Filmmaster-waterfront-2024-allestimento
60th Anniversary of Costa Smeralda

The Waterfront was made even more vibrant by the revamped layout of the 2022 special edition, marking the Costa Smeralda's 60th anniversary. The season became extraordinary and unforgettable, thanks to the year's absolute novelty: the Costa Smeralda boutique, designed to commemorate its anniversary, and the unveiling of a book crafted for the 60th anniversary of the renowned tourist destination founded by the Ismaili prince Karim Aga Khan. Published by the Assouline Publishing House in New York.

Costa Smeralda
Costa Smeralda
Premio Costa Smeralda
Costa Smeralda Prize

Since its foundation, the famous tourist destination has promoted the highest and most prestigious international cultural expressions, from art to architecture via music and literature. And it is in the wake of an almost 60-year history and experience that the Consorzio Costa Smeralda, in 2018, conceived and instituted a literary prize capable from the outset of enhancing and promoting culture - and literature in particular - through the works, projects and testimonies of authors, scholars and illustrious personalities.

Costa Smeralda
2024

Under the sign of excellence and openness to the younger generations, with a predominance of women among its protagonists, the path of the Costa Smeralda Award continued, organized and promoted by Filmmaster for the Costa Smeralda Consortium, with the new 2024 edition. The public awards ceremony was held on Saturday, May 4th, at the Porto Cervo Congress Center, where the overall winners were announced during the public awards ceremony. Fiction category was won by: Ginevra Lamberti won with "The well is worth more than time" (Marsilio), Eugenio Murrali won with her debut novel "Marguerite was here" (Neri Pozza), and Evelina Santangelo won with "The feeling of the sea" (Einaudi). The non-fiction triplet was won by: Vera Gheno with "Parole d'altro genere" (Rizzoli), Maurizio Ferraris with "Imparare a vivere" (Editori Laterza), and Vincenzo Trione with "Prologo celeste, In Anselm Kiefer's atelier" (Einaudi). As usual, in addition to the books selected by the jury, three additional awards are planned: The Mediterranean Culture Award is bestowed upon Mariasole Bianco, a scientist and co-founder and president of Worldrise, a non-profit organization dedicated to the effective conservation of Italian seas for over a decade. The International Prize for 2024 is awarded to Alicia Giménez-Bartlett, one of the most widely read Spanish writers in recent years. Lastly, The recipient of the Special Prize is Maurizio Pisciottu, known by his stage name Salmo, a pioneering figure in the Italian rap scene and a record producer from Olbia. He has been recognized by the public since his first album. The operational organization, scenographic setup and production of the award event is entrusted to Filmmaster, who also created the logo, the coordinated graphic image and the concept of the material award.

Premio_Costa_Smeralda_2024
2023

The awards ceremony for the 2023 Costa Smeralda Prize took place in May, celebrating two female winners. The Fiction Award was presented to the writer Valeria Parrella for her work "La Fortuna," while the Non-Fiction Award went to Teresa Cremisi, a writer and editor, for her piece titled "Cronache dal disorder."

Costa Smeralda
2022

The final ceremony of the 2022 Costa Smeralda Award took place at the Porto Cervo Conference Center. The recipients of the awards were Benedetta Craveri, a literary critic and writer, who received the Non-fiction Award for her work "La contessa. Virginia Verasis di Castiglione." The Fiction Award went to the writer Michele Mari with his book "The Majestic Ruins of Sferopoli."

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