MAECI - The Days of Italian Fashion in the World

Client

Ministero degli Affari Esteri e della Cooperazione Internazionale

What

A unique event that portrays the milestones of Italian fashion and its global impact, giving voice to young Italian designers and their creative dialogue with
emerging designers from around the world. Tradition and innovation
meet to inspire the future of style.

Where

January 28th 2025 at Villa Madama in Rome, Italy

Italia è Moda

A distinctive element of the Worldwide Italian Fashion Days is the creation of the "Italia è Moda" (Italy is Fashion) logo, a symbol that will accompany the project in its global expansion.
The logo has been designed to express elegance, craftsmanship and innovation, with an essential typography recalling the Italian sartorial identity: the stylised letter ‘A’ like a needle and thread represents the fusion of tradition and the future.

Italian Fashion: Elegance, Craftsmanship and Innovation.

Italian fashion sets out to recount its DNA, made of tradition, innovation and a unique ability to always be one step ahead. A glamorous and aspirational event, designed to celebrate the milestones that have made Italy a world reference in the sector and to create a bridge between the generations of today and those of tomorrow.
Filmmaster, a longtime leader in the creation of global events, is proud to be part of this initiative.
The "Worldwide Italian Fashion Days" aim to strengthen the image of Italian fashion as a symbol of development, creativity, and innovation.
This initiative seeks to enhance Italian fashion not only as an economic driver but also as an authentic expression of Italian culture and values worldwide.