The Waterstone pavilion’ objective was to represent the values of Intesa Sanpaolo.
Creating a space called "Officine a Porta Romana" for Sharing experiences:
Sharing Arts
Sharing Creativity
Sharing Stories
Sharing the World
Sharing Vision
It was an open space where everyone can be the protagonist. It encouraged the sharing of creative contents and personal stories. The space consisted of two floors. The ground floor was open to visitors and included an innovative branch, a multimedia installation and the artwork of the "Officine a Porta Romana".
The area was also used for original shows, conferences and meetings. The second floor was primarily dedicated to workshops, round table discussions where small businesses could share their vision with a great number of visitors and potential investors.
112 Eventi ospitati con oltre 6000 presenze
Oltre 65000 visitatori
Oltre 220.000 accessi al sito expo.intesasanpaolo.com
Oltre 50 video da 20” trasmessi su web e social e 7h di prodotto complessivo
Da 4.5 a 11.5 mln di views
400 articoli totali, 100 web (50% imprese 50% contenuti culturali)
Viale Fulvio Testi, 121
20162, Milan
Italy
Dubai Studio City, Bs 02
P.O. Box 500335
UAE
Arlington House, 220
Arlington Road, NW1 7HE
United Kingdom
Piazza Venezia, 11
00187, Rome
Italy
Al Raidah Digital City
Nakheel District
Saudi Arabia
Al Ghaith Tower 8Th Floor
Hamdan St.
Qatar
Al Mosa Tower 4th Floor
P. Turki Bin Abdulaziz Street
Saudi Arabia
