The Waterstone pavilion’ objective was to represent the values of Intesa Sanpaolo.
Creating a space called "Officine a Porta Romana" for Sharing experiences:
Sharing the World
It was an open space where everyone can be the protagonist. It encouraged the sharing of creative contents and personal stories. The space consisted of two floors. The ground floor was open to visitors and included an innovative branch, a multimedia installation and the artwork of the "Officine a Porta Romana".
The area was also used for original shows, conferences and meetings. The second floor was primarily dedicated to workshops, round table discussions where small businesses could share their vision with a great number of visitors and potential investors.
112 Eventi ospitati con oltre 6000 presenze
Oltre 65000 visitatori
Oltre 220.000 accessi al sito expo.intesasanpaolo.com
Oltre 50 video da 20” trasmessi su web e social e 7h di prodotto complessivo
Da 4.5 a 11.5 mln di views
400 articoli totali, 100 web (50% imprese 50% contenuti culturali)
Viale Fulvio Testi, 121
Dubai Studio City, Bs 02
P.O. Box 500335
Arlington House, 220
Arlington Road, NW1 7HE
Piazza Venezia, 11
Al Raidah Digital City
Al Ghaith Tower 8Th Floor
Al Mosa Tower 4th Floor
P. Turki Bin Abdulaziz Street