Vorwerk

Folletto

Filmmaster created the National Sales Party of Vorwerk Folletto, for the 300 sellers, and 300 companions, who achieved the best performances in 2015.
The event was held in Rome on 10 and 11 April at the well-known Hotel Rome Cavalieri. The creative concept “WALK OF FAME – Awards 2015”, conceived by Filmmaster, was designed to tell in a metaphorical way the national and international cinematographic history, born in the city of Rome, of the cinema awards evenings, and that of the brand Folletto and the awards for its best sellers.

The convention revolved around the Awards event, starting with the Walk Of Fame, a VIP area leading to the hall showcasing casts of top sellers from previous years and actors from the renowned Cinecittà Studios. Inside, an elegant set design captured the essence of cinema magic as artists, actors, and TV personalities took to the stage. Natasha Stefanenko hosted and participated in the awards, while performances honored Roman cinema and revitalized popular traditions. Elda Alvigini delivered a monologue dedicated to Gabriela Ferri, with the Orchestraccia performing alongside actors from the TV series "I Cesaroni". Following this, an Italian Mambo performance and iconic scenes from the movie "Pane, Amore, e..." featuring Sophia Loren unfolded against a backdrop depicting Italian squares. The evening concluded with Daniel Decò's live performance, the Drag singer from "Forte, Forte, Forte", paying homage to cinema and the vibrant nights of Rome.

In the second evening, the Top Sellers Gala took place, presented by Claudia Gerini and Neri Marcorè who kicked off the evening with a live performance of voice and guitar, playing "Beautiful that way", dedicated to the Oscar-winning Italian film "La life is Beautiful". During the awards ceremony, Neri Marcorè held a comedy and musical show and the short film "Proud To Be Folletto" was also screened, a Filmmaster production that involves sellers through selfie videos with the soundtrack by Fabrizio Bondi. The evening ended with a theater show by Neri Marcorè and Claudia Gerini on a second smaller stage, followed by Antonello Venditti's concert on the main stage. The party then moved to Villa Miani, where the sellers had fun with a DJ set on the beautiful panoramic terrace. Storytelling transformed the location into a film set during the convention making the vendors the true protagonists of the evening.