Renault - The Dream Cradle

Client

Renault Italia

What

Launch of the commercial "the dream cradle" for Reault and Chicco, presented as part of the partnership with the Italian national rugby team.

Award

CANNES LIONS
Best Live Adv and Events (Bronze)
EPICA AWARDS
Creative Technology and Product Design Category

The Spot

Filmmaster wins bronze at the Cannes Lions

In 2017 Filmmaster crafted a memorable commercial for Renault Italia in partnership with Chicco to address the needs of numerous couples with children. Together they gave life to the project conceived by the communication agency Publicis, "The Dream Cradle": a prototype base on which to place the cradle which, with its movements, simulates the cradling of the car and saves new parents sleep.
Filmmaster in collaboration with director Davide Gentile, has crafted the commercial for this innovative project. The adv features George Biagi, the second row of the Italian national rugby team and a recent father, as the testimonial. The partnership and its mission were presented in Rome, at the Olympic Stadium, the venue for the RBS 6 Nations Championship where the Italian national rugby team, sponsored by Renault Italy, participated.

Credits

Agency: Publicis
Director: Davide Gentile
Creative Director: Francesco Martini, Alessandro Izzillo
Art Director: Eddy Guimaraes
Producer: Nicole Lord
Tv producer: Giulia Atzori
DOP: Luca Costantini
Editor: Stuart Greenwald e Alice Baragetti
Sound design: General Jingles