We are Fineco


McCann Worldgroup Italy



An Innovative Journey
Through Tailored Solutions and Multichannel Impact

The fresh and innovative communication campaign "Noi Siamo Fineco" (We are Fineco) is the result of a creative idea conceived by McCann Worldgroup Italy and brought to life through the expertise of Filmmaster. This project stands out for its in-depth analysis of the real reasons for investor dissatisfaction, highlighting the specific needs of each individual and proposing tailored solutions.

An emotional connection

The Fineco advertising spot stands out for its powerful emotional component, intricately woven into the visual and auditory narrative. The choice of soundtrack, featuring the energetic track by Fatboy Slim, contributes to creating a dynamic and engaging atmosphere. Alongside the editing, the spot successfully communicates a message that goes beyond mere financial transactions. Emerging as an empathetic narrative, it outlines everyday situations and personal desires, highlighting how Fineco adapts flexibly to each individual's needs. In this way, the spot not only informs but emotionally connects with the audience, conveying the idea that Fineco is not just a bank but a reliable ally that adjusts to individual stories.

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Viale Fulvio Testi, 121
20162, Milan

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Saudi Arabia

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