Enilive - Let's Discover the Recipe for Success

What

The New Eni Cafè

Concept

A road show format, in collaboration with the Niko Romito Academy and the development of an editorial plan to communicate the events.

How

A series of stops around Italy from March to May 2024 to train the managers of the Eni Cafés.

Unveiling the Secrets of New Eni Cafe's

Across Multiple Stops

The evolution of Eni Cafe, through collaboration with the Niko Romito Academy and the assistance of Filmmaster, has given rise to a captivating road show, a series of events that will take place in various locations throughout Italy and will involve approximately 1500 Eni Cafe managers.
The main purpose of the event, entitled "The New Eni Cafe is Born - Let's Discover the Recipe for Success," is to train the managers, involving them in the rebranding process of Eni Cafe, which focuses on the food sector and shifts towards a more gourmet offering, emphasizing quality, refinement, and and careful processing.
In addition, Filmmaster has developed an editorial plan that involves the creation of multiple video clips to be released throughout the entire duration of the event. These video clips will be approximately 2 minutes each, featuring a general introduction and a narrative structure that may include either interviews or a voice-over.

First stop Castel Gandolfo, Rome

A Culinary Journey with Niko Romito Academy

The first of this series of events organized by Filmmaster took place on February 29th and March 1st, at Villa Montecucco in Castel Gandolfo, Rome. Eni's representative location was transformed into a cooking school to host the training course entitled "Eni Cafe is Born - Let's Discover the Recipe for Success".
Guided by the chefs of the Niko Romito Academy, a renowned institution for professional training and specialization in the field of catering, guests had the unique opportunity to immerse themselves in a one-of-a-kind training program. During the course, guests had the opportunity to listen to the fundamental values inspiring the new Eni Cafe from industry experts, learning the golden rules of success in the restaurant business. The masterclasses showcased the recipes of the new offerings at Eni Cafe, allowing guests to prepare them with the support of the chefs.

Enilive and Niko Romito Academy

Present ALT Stazione del Gusto

The partnership between Enilive and the renowned Niko Romito Academy had already occurred with the opening of the new restaurants by the same chef "ALT Stazione del Gusto." A format of quality "street food," developed through a streamlined, organized, and standardized business model.
For the opening of new restaurants, Enilive will identify and provide locations in strategic positions. Alt Stazione del Gusto offers a menu that ranges from breakfast to dinner, presenting a variety of options to enjoy comfortably seated at the table or to take away.
The first restaurant born from this extraordinary collaboration opened its doors to the public on September 20th in Rome, with an inauguration event overseen by Filmmaster.