Havas Milan


Iacopo Carapelli

The Restart of Q8
The "New Normal" produced by Filmmaster

The advertising campaign represents the 'new normal', a new habitual scenario characterized by low batteries and small uncertainties behind the wheel. Where each of us is ready to take the wheel again, as if it were the first time, with a combination of uncertainty and hope. Just like the future that awaits us.
The creative idea was developed by Iacopo Carapelli and produced by Filmmaster. The advertising campaign unfolded with three weeks of television broadcasting, featuring a mix of 30" and 15" spots on the main networks. Additionally, it included three weeks of radio advertising with 15" spots on the main national networks. The digital strategy also involved the dissemination of videos and 'drive to store' activities through automated programming, with real-time push notifications near Q8 service stations.


Director: Iacopo Carapelli
DOP: Giuseppe Favale
Executive Producer: Andrea Ciarla
Producer: Elena Marabelli
Original Music: Smider
Sound design & Mixing: Smider
Speaker: Ismaele Ariano

Let's talk
Let's talk
Let's talk
Let's talk
We challenge, we create, we transform.
Get in touch

Viale Fulvio Testi, 121
20162, Milan

Dubai Studio City, Bs 02
P.O. Box 500335

Arlington House, 220
Arlington Road, NW1 7HE
United Kingdom

Piazza Venezia, 11
00187, Rome

Al Raidah Digital City
Nakheel District
Saudi Arabia

Al Ghaith Tower 8Th Floor
Hamdan St.

Al Mosa Tower 4th Floor
P. Turki Bin Abdulaziz Street
Saudi Arabia