Diete.tic

Ti cambia la vita, non il sapore

Client

Valsoia Spa

Agency

Serviceplan Italia – House of Communication Milan

What

TV commercial

Concept

It changes your life!

We follow the protagonist through her typical day, showcasing the many occasions to use Diete.Tic. The focus is on its distinctive qualities: zero calories, no preservatives and no aftertaste. Perfect for those seeking sweetness without compromise. The commercial consists of one 30-second black and white clip that portrays a typical day in the life of the protagonist reflecting the brand's values and the many occasions to use Diete.Tic. with a reinterpretation of the famous song "Cosa hai messo nel caffè?".

Credits

Director: Marcello e Luca Lucini
Executive producer: Michela Gabelli
Producer: Valentina Bellanza
DOP: Marco Alfieri
Scenography: Amos Caparrotta
Edit: Alice Baragetti
Colorist: Luca Parma
Music: Fabio Gargiulo
Production company: Filmmaster Productions
Creative Direction: Giuliana Guizzi, Salvatore Giuliana
Art Director: Federico Santoro
Copywriter: Ilaria Turci
Account Director: Chiara Antonetti
Account Supervisor: Monica Rovaris
New Business Director: Ilaria Mosca MD Make: Laura Moltrasio Senior Producer: Michela Giordana