Oleificio Zucchi

Fritto Libero

Client

Oleificio Zucchi

Agency

Rifattimale

What

TV, radio and web commercial

Concept

Free to Fry!

The concept of the Zucchi "Fritto Libero!" campaign is based on the freedom to fry, releasing consumers from the problem of long-lasting smells. Thanks to an innovative oil that reduces odours and guarantees crispy and dry frying, Zucchi transforms home frying into an uncompromising experience, respecting the freshness of the air in the home. In a homely kitchen, a chain of golden, crispy squid rings symbolises the pleasure of perfect frying, made possible by Zucchi Fritto Libero!, the oil that reduces smells by 50 per cent and keeps the environment fresh and clean.

Credits

Creative concept: Rifattimale
Copy Strategy: Ugo Berretta e Manfredi Marino
Art Director: Manfredi Marino
Copywriter: Ugo Berretta
Photographer: Alex Koci
Filmmaster Productions
Executive producer: Michela Gabelli
Producer: Valentina Bellanza
Direction: Paolo Alberto Tonoli
Dop: Alejandro Madrid
Scenography: Daniela Della Giovanna
Video Post-Production: Animo
Post Audio: Blah Blah Productions
Original Music: Daniele De Virgilio