Where there’s Barilla there’s home – 1986




Young & Rubicam


Bronze Cannes Lions 1987

The story
A cult television campaign

It lasted seven years (and then was re-adapted and elaborated through time up until our days), in which an unforgettable music theme composed by Greek musician Vangelis (Evangelos Odyssey Papathanassiou, 1943), arranged in different styles, accompanies the stories of families and affective relationships, in the total absence of dialogues except for the famous ending payoff line “Where there’s Barilla there’s home”, that makes the pasta the canter of family life and its symbol, as likewise of good tradition and of the best sentiments.
On a rainy day, a girl with long tresses showing from under the hood of a yellow raincoat, is late at the end of the school day and misses the school bus. She then starts to go home on foot under the rain in the streets of town. She has fun looking around and jumping into puddles. At home her parents are starting to worry, while water is boiling in a pot. During her walk, the little girl meets a little cat drenched by the rain and she does not hesitate one moment: she picks it up and shelters it under her raincoat. She arrives at home very late and her parents, taking a breath of relief, welcome the new little guest and prepare for him a bowl of milk.
Filmmaster to win a bronze at the Cannes Lions in 1987, the prestigious international festival of advertising and creative communication held in Cannes.


Agency: Young & Rubicam
Creative director: Gavino Sanna
Art Director: Gavino Sanna
Copywriter: Andrea Concato
Directed by: Norman Griner
Director of photography: Norman Griner – Victor Hammer
TV Producer: Alessandra Ferrari
Music: “Hymne”, Vangelis
Arrangement: Oscar Prudente
Interpreters: Sara Falzone (child), Francesco Ambrosoli (father), Patrizia Nuppieri (mother)
Location: Bracciano, external location

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