Love the environment




Vmly&r Italy


Augusto de Fraga

Families Have Changed
The commercial for Amadori

The spot opens with scenes of conviviality portraying the new Italian families: a mother returning late at night and Amadori ready to welcome her with its genuine and quick products; an extended family of friends sharing the pleasure of good food.
Just as the voiceover says, "families have changed," Amadori commits with an entirely innovative spirit to change alongside them, based on their evolving lifestyles and needs.
The final scenes show how the brand addresses the fundamental themes of sustainability and environmental awareness, producing clean energy and continuing to work with an integrated supply chain.


Creative Agency: Vmly&r Italy
Director: Augusto de Fraga
DOP: André Szankowski
Media Agency: Wavemaker

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