Award

Volkswagen
Golf - Mannequins

Client

Volkswagen

Agency

Verba DDB Needham

Awards
Award

Silver Cannes Lions 1993

Filmmaster wins Cannes Lions
with "Mannequins" Commercial for Volkswagen Golf

Ironic commercial produced by Filmmaster for Volkswagen, highlighting the safety of the car brand.
Tattered mannequins are seated on a bench, some with broken arms, some with bandaged heads, when they see a perfectly intact mannequin running past them. It's an ironic spot comparing crash test dummies of other cars, which are not very safe, with that of Volkswagen.
In 1993, this commercial won the Silver Lion at Cannes Lions, the most important advertising festival.

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