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Virgin Active
Mattia Molinari
VMLY&R
Virgin Active gym circuit returns on the web with a multi-subject campaign on training experiences that make you feel good at the most convenient time and place for everyone.
The opening film of the commercial, produced by Filmmaster, narrates an empowering sense of freedom for athletes, revealing an innovative approach to the world of physical activity: times and locations adapt to individual needs and desires. Those engaged in training are finally free to live their experience where and when they want, without being compelled to compromise.
Creative Director: Francesco Poletti
Art director: Sandro Austero
Tv producer: Elisa Simi
Film director: Mattia Molinari
Executive producer: Michela Gabelli
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