Twinings

Tealang and Gardener

Client

Twinings

Agency

Saatchi & Saatchi

What

Worldwide campaign, two commercials made in 2014 and 2017: “Tealand” (2014) “Gardener” (2017)

Tealand

the first subject

Tealand, has its roots in English tradition and reinterprets it in a visionary way, building the brand's new world.  Saatchi & Saatchi borrowed some elements of Alice in Wonderland's tea party, reworking them on Twinings, accentuating the magical contents and making the product and the tasting experience the protagonists.

The Gardener

the second subject

The Gardener subject, continuing the success of the previous commercial, which in three years was adapted and aired in 14 countries, came up with a new experience for the blonde protagonist. This time, attracted by the sound of a telephone from a London red box, she is catapulted together with the white rabbit into an enchanted garden. A particularly long-running campaign, which has seen adaptations and re-releases even nine years after its first airing.