Award

Turkish Airlines EuroLeague
Final Four | Home of Glory

What

Pre-Game Shows

Where

Germany, Cologne at the Lanxess Arena

Awards
Award

BEA
1st Best Digital Transformation Category | 2021
2nd Best Use Of Technology | 2021
Bea World
3rd prize Best Use of Tachnology | 2021
1st Best Digital Transformation Event |2021

Concept
Pre-Game Shows

Four pre-games shows which captured the vibrant identity of the Final Four and put fans at the centre of the pregame moment through a combination of augmented-reality content and three-dimensional graphics, paired with the live presence of a DJ and hip-hop dancers.

Turkish Airlines EuroLeague
Augmented Reality

Our team used the AR real time technology to connect the court with the fans watching the games on TV: DJ sets and live dancing acts on the competition court, perfectly synched with spectacular three-dimensional graphics, animated the show in a spectacular, immersive, crescendo of emotions.

Turkish Airlines EuroLeague
Let's talk
Let's talk
Let's talk
Let's talk
We challenge, we create, we transform.
Get in touch

Viale Fulvio Testi, 121
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Italy

Dubai Studio City, Bs 02
P.O. Box 500335
UAE

Arlington House, 220
Arlington Road, NW1 7HE
United Kingdom

Piazza Venezia, 11
00187, Rome
Italy

Al Raidah Digital City
Nakheel District
Saudi Arabia

Al Ghaith Tower 8Th Floor
Hamdan St.
Qatar

Al Mosa Tower 4th Floor
P. Turki Bin Abdulaziz Street
Saudi Arabia