Toyota
1001km Challange

What

A film to show Toyota Prius Hybrid Electric performances

How

1001km challenge for 2 friends in one film

Where

Dubai, 2017

1001 KM IN ONE TANK
Toyota
Prius
Hybrid
Electric
1001 Challange

There is a lot of talk about the Toyota Prius's amazing fuel economy, but we wanted to see if the Hybrid Electric Vehicle (HEV) could deliver.

We challenged two friends - free divers who explore the oceans with just one breath at a time - to see if they could make the 1,001km drive from Dubai to Riyadh on just one tank of fuel.

The resulting film was an exciting adventure that allowed our stars to communicate both the technological and the environmental benefits of the car.

Toyota
Toyota
Toyota
Toyota
Toyota
Toyota
Toyota
Toyota
Let's talk
Let's talk
Let's talk
Let's talk
We challenge, we create, we transform.
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Viale Fulvio Testi, 121
20162, Milan
Italy

Dubai Studio City, Bs 02
P.O. Box 500335
UAE

Arlington House, 220
Arlington Road, NW1 7HE
United Kingdom

Piazza Venezia, 11
00187, Rome
Italy

Al Raidah Digital City
Nakheel District
Saudi Arabia

Al Ghaith Tower 8Th Floor
Hamdan St.
Qatar

Al Mosa Tower 4th Floor
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Saudi Arabia