Rexona - Blind - Filmmaster

Client

Unilever

Agency

Lowe Pirella Milan

Awards

CANNES LIONS (Bronze)
CRESTA AWARDS

The Rexona commercial

wins bronze at the Cannes Lions

Filmmaster, in 2002, created a humorous commercial for the Rexona brand, titled "Blind," which captured the audience's attention and contributed to promoting the deodorant brand in an original way.
The spot features a blind man on the street who needs to dispose of garbage. Despite passing by trash bins, he doesn't stop. However, when he approaches a woman waiting for the bus, he decides to leave the garbage next to her. The humor of the spot lies in the fact that the blind man imagines, based on the smell, that he has thrown the garbage in the correct place.
The idea behind the spot is to humorously emphasize the importance of using a good deodorant to avoid embarrassing situations. Thanks to its creativity and entertaining impact, the spot earned the bronze at the Cannes Lions in 2002, a prestigious recognition in the advertising industry.