Award

Rai Canone
Beauty Center

Director

Paolo Genovese

When

2002

Awards
Award

ADCI AWARDS
TV e Cinema (Silver)

The Concept
The metaphor

In a beauty center, women are relaxing in a pool when the loudspeaker announces a weekly menu of... almost nothing. A biting metaphor for remark that Rai, instead, offers substance: culture, stories, reality; and those who subscribe know the difference.

Rai Canone
Rai Canone
Credits

Agency: McCann Erickson Roma
Director: Paolo Genovese
Creative Direction: Marco Carnevale and Paola Manfroni
DOP: Umberto Manente

Let's talk
Let's talk
Let's talk
Let's talk
We challenge, we create, we transform.
Get in touch

Viale Fulvio Testi, 121
20162, Milan
Italy
+39 02 290911

Dubai Studio City, Bs 02
P.O. Box 500335
UAE

Arlington House, 220
Arlington Road, NW1 7HE
United Kingdom

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Italy

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