Polaroid

See Beyond

Client

Polaroid

Director

Nysu

Agency

Grey

New Collection

Spring/Summer 2020

Polaroid Eyewear launches the Spring/Summer 2020 campaign, produced by Filmmaster, presenting the new collection with the cool and contemporary style that distinguishes the brand.
The protagonists of the campaign tell us about the world linked to their passions, such as sports and music, where, however, their shadows, as if they were those of a Peter Pan 2.0, project a different version of themselves—more fun and energetic.
The so-called See beyonders, in fact, are never just one thing, they express their personality in a pop and multifaceted manner.

Credits

Direction: Nysu
Chief Creative Officer: Francesco Bozza
Art Director: Alessandra Buchignani
TV Producer: Carla Beltrami
Still life photography: Fabrizio Scarpa
Lifestyle photography and key visual: Maurizio Annese
Digital: The Elephant
Post Prod video: you_are
CDP: Filmmini – Filmmaster Productions