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Wednesday 2

When

23-25th of July 2025

What

The events in Italy for the launch
of the second season

Where

Rome
Amalfi Coast
Giffoni Film Festival

The event in Rome
Lido Mercoledì

Pincio was transformed into a surreal world of gothic and dark vibes, immersed in shades of black and purple. It was an evening where reality and fiction blurred, creating a truly timeless atmosphere. The location turned into a hauntingly unique beach scene, complete with black beach huts, coffins, tombstones, and crosses.
Fans were immersed in a dark-themed experience: hair & make-up stations, palm reading with a fortune teller, and unmissable photo ops – from the characters’ iconic car to a perfectly “Instagrammable” coffin. Cosplayers dressed as characters from the series brought the atmosphere to life and led a contest offering exclusive access to the pit area under the stage. The performance by the Italian Cinema Orchestra thrilled the audience, filling the air with the unforgettable notes of the show's iconic soundtrack.

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The guests
Tim Burton and Ghali

The night reached its peak with the appearance of two exceptional guests who lit up the event with their presence. Legendary filmmaker Tim Burton delighted fans by greeting the crowd, signing autographs, taking countless selfies, and answering a few questions about Wednesday. With his usual charm and mystery, he also shared his love for the city of Rome, receiving a warm ovation from the audience.
Later in the evening, the stage came alive with the energy of Ghali, who performed five of his most iconic hits. His set turned the terrace of Pincio into a dance floor, with the entire audience singing and moving to the beat.

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Amalfi Coast
The baloon

After Rome, Wednesday did not stop... it continued its journey between gothic and glamour, landing in the charming Amalfi Coast. The location was an unexpected stage for a hauntingly surreal vision: an enormous black balloon, unmistakably styled with Wednesday’s iconic braided pigtails, floated above the coast. A gothic symbol suspended over the sea, catching the eye of locals and visitors alike.

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Giffoni Film Festival
a message for everybody

Wednesday was welcomed with open arms also at the Giffoni Film Festival, one of the most important events dedicated to young audiences and cinematic creativity. Tim Burton, joined on the blue carpet by Monica Bellucci, was greeted with overwhelming enthusiasm by hundreds of young fans. During a Q&A session, the director answered questions about the upcoming season and, in a powerful message to the young audience, he encouraged everyone to protect their uniqueness and to never stop believing in their dreams. The event culminated in a moment of great emotion, as Burton received the prestigious Truffaut Award, presented by Claudio Gubitosi, founder of the festival, in recognition of his extraordinary contribution to the world of cinema and fantasy.

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Photo credits

Virginia Bettoja
Leonardo Nisi
Clara Parmigiani

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