Netflix
Lo Spietato

What

Launch Event

How

Screening and Exclusive Party

Where

Milan, April 6th, 2019

Netflix's First Production in the City

Launch Event of "The Ruthless" (Lo Spietato)

Filmmaster handled the conception, creativity, and production of the launch event for Netflix's new film "The Ruthless" (Lo Spietato), the first Netflix production set in Milan.
The event, held on Saturday, April 6th in Milan, consisted of two parts: first, the premiere screening of the film at Cinema Arlecchino, attended by the director Renato De Maria, the lead actor Riccardo Scamarcio, and the entire cast Sara Serraiocco, Maria Castà, Alessio Praticò, Alessandro Tedeschi.

Breathtaking view

The event continued with an exclusive party reserved for the cast and some international guests at Terrazza Duomo 21, an exclusive lounge bar with a view of the magnificent Piazza Duomo, one of Milan's most iconic locations.
Filmmaster took care of the entire premiere: from graphic and digital content to the setups of the 1980s-inspired locations from the film, from the creation and management of invitations to catering, where for the occasion, the special drink "Lo Spietato" was served. This was a recipe specially prepared by the bartenders of Terrazza Duomo 21 to celebrate Netflix's first production in Milan.