The Italian
Way of Life
The claim of the campaign is "Too Much" with which Molinari affirms its self-awareness and its role. The creativity is by the Klein Russo agency, and gives life to a commercial with a succession of scenes of life, conviviality, and Italian spirit. Underlining the spot's international vocation is New York supermodel Emily DiDonato, who recounts her love for the Italian way of life, showing how Molinari is an icon of it.
