Novartis

Ritorno Alla Vita - Mielo Spieghi

Client

Novartis

Concept

“Ritorno alla Vita” (Back to Life) film aimed at raising awareness of chronic myeloproliferative disorders through stories of hope from people living with these rare conditions.

Agency

Omnicom Public Relations Group

In Brief

This is a project of great impact as well as a new challenge for Filmmaster Productions - in terms of language, storytelling and production itself - which enabled us to strengthen our presence in the medical-pharmaceutical field by developing new codes and narrative paths

Credits

Production company: Filmmaster Productions
Head of Original Content: Alessandro De Angelis
Executive Producer: Andrea Ciarla
Producer: Elena Marabelli
Project manager: Lorenzo Mora
Production Manager: Alessandro Cesaretti
Director: Pierpaolo Moro
Director of Photography: Giuseppe Bonasia
Production Designer: Daniela Della Giovanna & Elena Di Salvo
Costume Designer: Francesca Bocca
Offline and Online Edit: Pierpaolo Moro
Grading: Giorgia Meacci
Original subject by: Daniel Maculan