McDrive Spot
Discover the Taste of Fully Embracing the Moments You Love
At the heart of the campaign, the McDrive is portrayed as a convenient and fast service, allowing you to fully enjoy your days without wasting time: simply order through the drive-thru and then collect your favorite meal while staying comfortably in your car.
The commercial, produced by Filmmaster, demonstrates how a simple gesture can create a moment of connection between a father and a teenage son.
The film was aired in 30 and 15-second versions, and the concept of the TV campaign extends fully through an integrated strategy that includes digital channels, social media, and radio.
