Maxibon Motta
Du Gust is Megl Che Uan


Maxibon Motta



The Triumph of the Ice Cream that Conquered 1995

The renowned "sandwich gelato" Maxibon Motta gained its fame in 1995 through a memorable advertising campaign directed by filmmaker Daniele Luchetti and featuring the young Stefano Accorsi and Cristiana Capotondi.

Maxibon Motta
An Unmistakable Format

The commercial, set in a comedic scenario with Accorsi playing the role of an amusing suitor attempting to win over two seemingly foreign girls (actually, Italian), became a standout in the public eye.
Allusions to Maxibon ice cream through the extravagant use of foreign languages, such as Spanish, French, and English, have become a distinctive element in these commercials, keeping alive the playful and passionate connection with the delightful world of this ice cream.

"Du Gust
is Megl
Che Uan"

The distinctive touch was provided by the famous phrase uttered by Accorsi, "du gust is megl che uan" indicating the vanilla ice cream sandwiched halfway between a biscuit and chocolate. This phrase made the character of the clumsy playboy with his comical English unforgettable, immediately capturing the audience's hearts. It became a genuine summer hit in 1995, firmly establishing itself among the unforgettable catchphrases of last century's advertisements.
The success of the advertisement significantly impacted the careers of Stefano Accorsi and Cristiana Capotondi, propelling them into the entertainment world.

A Captivating Melody

The choice of a catchy soundtrack, Miriam Makeba's "Pata Pata," further contributed to solidifying the memorable effect of the commercial, turning it into an advertising icon thanks to the perfect combination of visual, humorous, and musical elements.

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