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Locauto makes its TV debut with a brand campaign created by UM Italy and McCann Worldgroup Italy and produced by #FilmmasterProductions.
At the center of the narrative is the ease and speed of the car rental service, which is told by bringing to the screen a catchphrase effect - the screams of surprise of the two protagonists - that is meant to make the campaign iconic and memorable.
The spot is on air with a high-frequency planning to reach as many people as possible and with the aim of strengthening brand awareness in the Italian market.
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