Locauto

Un Noleggio Da Urlo

Client

Locauto

Agency

UM Italy and McCann Worldgroup Italy

What

TV Commercial

The Concept

TVC

At the center of the narrative is the ease and speed of the car rental service, which is told by bringing to the screen a catchphrase effect - the screams of surprise of the two protagonists - that is meant to make the campaign iconic and memorable. The spot is on air with a high-frequency planning to reach as many people as possible and with the aim of strengthening brand awareness in the Italian market.

Credits

Agenzia creativa: McCann Worldgroup Italia Group Executive Creative Director: Alessandro Sciortino Strategic Planning Lead: Enrico Buongrazio Chief Operating Officer: Maria Rosa Musto Art Director: Mattia Bogani Copywriter: Stefano Falcone Senior Account Director: Vera Ebensperger Account Junior: Davide Fiorentino Head of Production: Michele Virgilio Producer: Paola Vittori Casa di produzione: Filmmaster Productions Executive Producer: Fabrizio Razza Producer: Valentina Bellanza Regia: Matteo Mosterts Dop: Alessandro Ubaldi Post video: Proxima Post audio: Blah Blah productions Agenzia media: UM Italy