Jhonny Lambs
Impact & Dolci Biasi, Milan
CANNES LIONS (Gold)
Filmmaster crafted this memorable commercial for Johnny Lambs which won the prestigious Cannes Golden Lion at the International Festival of Creativity in 1991. The ad captures scenes exclusively focused on the midsections of various men. From the evident scratching, it becomes apparent that their current underwear is far from comfortable. The commercial suggests an appealing alternative: Johnny Lambs boxers, known for their beauty and comfort.
Ad Agency: Impact & Dolci Biasi
Director: Dario Piana
Art Director: Aldo Biasi
Copywriter: Aldo Biasi
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