Iveco

Be the Change

The event for Iveco was designed with the goal of creating a unique immersive experience. Lights, particularly in shades of blue, played a central role in setting the atmosphere, contributing to shaping the event's identity. Beyond serving a decorative purpose, the lights were strategically used to guide guests through personalized spaces, creating an engaging and stimulating path. The design aimed to transform the spaces into dynamic scenarios, providing a complete and captivating sensory experience that allowed participants to fully immerse themselves in the world of Iveco.

The convention organized for Iveco embraced a revolutionary approach, transforming the traditional format of the event into an engaging "ConvenShow." The goal was to create an interactive and dynamic experience where the boundaries between the stage and the audience dissolved to celebrate the fluid and dynamic Iveco ecosystem, supporting the claim: DRIVE THE ROAD OF CHANGE.
A virtual master of ceremonies was introduced, represented as a graphic element seamlessly guiding guests from the experiential hall to the exploration area and dinner. The set design was carefully crafted to immerse the speakers and the guests in the "world of Iveco," providing a dynamic space that adapted to the theme, contributing to creating a visually captivating environment. A stage that becomes a square where vehicles, speakers and guests meet and where everyone becomes a protagonist, an actor of the change.