Intesa Sanpaolo
Waterstone Expo Milan


The Waterstone pavilion’ objective was to represent the values of Intesa Sanpaolo.


Creating a space called "Officine a Porta Romana" for Sharing experiences:
Sharing Arts
Sharing Creativity
Sharing Stories
Sharing the World
Sharing Vision

Best Congress Event: “Intesa Sanpaolo #Sharingitaly” | 2012
2nd Prize Best Expo Event | 2015
Best Execution | 2015
1st prize Best Congress Event | 2017
3rd prize Best Event B2B | 2017
3rd prize Best Educational Event | 2017
1st Prize Best Direction |2012
3rd Prize Best Celebration | 2012
2nd Prize Best Lightin production | 2012
Education And Training Event (Bronze) |2015
The Space

It was an open space where everyone can be the protagonist. It encouraged the sharing of creative contents and personal stories. The space consisted of two floors. The ground floor was open to visitors and included an innovative branch, a multimedia installation and the artwork of the "Officine a Porta Romana".
The area was also used for original shows, conferences and meetings. The second floor was primarily dedicated to workshops, round table discussions where small businesses could share their vision with a great number of visitors and potential investors.

Intesa Sanpaolo
Intesa Sanpaolo
Sharing Experiences

112 Eventi ospitati con oltre 6000 presenze
Oltre 65000 visitatori
Oltre 220.000 accessi al sito
Oltre 50 video da 20” trasmessi su web e social e 7h di prodotto complessivo
Da 4.5 a 11.5 mln di views
400 articoli totali, 100 web (50% imprese 50% contenuti culturali)

Let's talk
Let's talk
Let's talk
Let's talk
We challenge, we create, we transform.
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Viale Fulvio Testi, 121
20162, Milan

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00187, Rome

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