Heineken
Armando Testa
TV and Digital Campaign
"Baffo in bicicletta" is a playful and poetic journey through Sicily. The iconic Baffo Moretti rides his bike across the sun-drenched hills of the Messina countryside, on a mission to hand-pick the finest Sicilian lemons. The story begins in the picturesque village of Forza D'Agrò, where Baffo sets off on two wheels, passing through citrus groves and meeting local farmers. He then finds refreshment at the legendary Bar Vitelli in Savoca. There, he enjoys a Birra Moretti Radler, topped off with his signature move: a satisfied sip and a moustache foamed lemon-yellow.
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