Cannes Gold Lion for Best Use of Music
Bronze Lion in the Toiletries category
A young woman, surrounded by a flower-filled field, embodies the essence of the brand. The wind tousles her hair as her movements emit a mysterious and sensual energy capable of shifting the flowers around her.
Rich in symbolism, the commercial conveys strong emotions through a clever use of visual elements. It stands out for its strategic editing, featuring intense close-ups followed by expansive landscapes and smooth camera movements. The commercial concludes with slightly parted lips, an almost hypnotic gaze, and a dazzling light, ultimately presenting the fragrance.
A visual sequence that evokes an atmosphere of irresistible and dreamlike eros, not focusing on the product itself but leveraging the audiovisual communication mechanism to convey emotions. "Flora by Gucci," directed by Cunningham and produced by Filmmaster, has garnered significant accolades, including a Cannes Gold Lion for Best Use of Music and a Bronze Lion in the Toiletries category.
Viale Fulvio Testi, 121
Dubai Studio City, Bs 02
P.O. Box 500335
Arlington House, 220
Arlington Road, NW1 7HE
Piazza Venezia, 11
Al Raidah Digital City
Al Ghaith Tower 8Th Floor
Al Mosa Tower 4th Floor
P. Turki Bin Abdulaziz Street