Galerie Lafayette

Music Machine

What

A visual campaign to launch the event "Music Machine"

Creative Concept

By Toiletpaper, an idea by Maurizio Cattelan and Pierpaolo Ferrari with creative direction by Micol Talso.

Agency

Wednesday

The Project

In brief

Music Machine, Galeries Lafayette's music festival, kicked off on April 11 2018. An event designed to offer electronic music lovers and fashionistas an immersive experience with glitch accents. Artistic direction is by Pedro Winter, founder of the Ed Banger label.

The visual

For the launch of this event, Toiletpaper imagined a visual campaign with retro-pop accents directed by Miguel Usandivaras

Client: Galeries Lafayette
Agency: Wednesday
Creative Concept: TOILET PAPER – Maurizio Cattelan/Pierpaolo Ferrari/Micol Talso
Production Company: FILMMASTER PRODUCTIONS
Producer: Anna Sica
Director: Miguel Usandivaras
Cinematographer: Christos Voudoris
Set Design: Andrea Rosso