Campari - Red Passion

Client

Campari

Director

Joel Schumacher

Year

2011

Red Passion

The anticipation
of pleasure is itself
the pleasure

"Red Passion" is not only a spot, but an interpretation of the concept of pleasure. 18th century vibes. During the preparation of the evening's celebration, we are guided through lavish halls of magnificent Sicilian villa by a charismatic maître de cérémonie. The spot invites the viewer into a multisensory journey where every moment of waiting becomes part of the experience. Room by room, the protagonist oversees the work of chefs, tailor, scenographers, revealing a world where elegance and sensuality converge. With every glance, every detail, and every shared Campari cocktail, "Red Passion" turns the act of preparation into a celebration of emotion and timeless taste.