Birra Moretti
Home of Simple Pleasures


To create an integrated TVC, digital content and photograph campaign for the global communication of Birra Moretti, an Italian brand controlled by Heineken.The first global campaign of the historic Italian beer


One 30" hero content item and 6 special TV short movies. Over 20 digital items with a fresh and social language. Over 30 photographs for press and out-of-home campaigns. A single, multi-channel and organic success story.


TVC director: Martin Aamund TVC DOP: Karl Oskarsson & Jens-Jakob Thorsen Digital content directors: Tommaso Pitta & Priscilla Santinelli Photos: Riccardo Bagnoli @ Mandala Creative Productions

Digital content
Yes, I like it!

The biggest challenge for every brand today is providing engaging and quality content on social media. The digital videos and shorts produced by Filmmaster for Birra Moretti are an international benchmark of positive performance.

Complete storytelling in an instant

This is the power of an excellent shot. This is the result we have achieved thanks to talent chosen with care and placed in a highly efficient production context.

Birra Moretti
Birra Moretti
The hero content

A little "adventure" undertaken by Fabrizio, the story's protagonist, which is also reflected in the complex production of the campaign involving an entire historic building, over 60 actors and extras, and a troupe of 70 perfectly in-sync professionals.

Birra Moretti
Let's talk
Let's talk
Let's talk
Let's talk
We challenge, we create, we transform.
Get in touch

Viale Fulvio Testi, 121
20162, Milan

Dubai Studio City, Bs 02
P.O. Box 500335

Arlington House, 220
Arlington Road, NW1 7HE
United Kingdom

Piazza Venezia, 11
00187, Rome

Al Raidah Digital City
Nakheel District
Saudi Arabia

Al Ghaith Tower 8Th Floor
Hamdan St.

Al Mosa Tower 4th Floor
P. Turki Bin Abdulaziz Street
Saudi Arabia