Acqua Lete

Sete ma di Lete

Client

Sgam Spa

Director

Riccardo Digiacomo

Agency

Wunderman Thompson

Filmmaster produces

The new campaign for Acqua Lete starring Frank Matano

The campaign, titled "Thirst, but for Lete", features a series of amusing comedic episodes starring Frank Matano, who charmingly and originally illustrates the benefits of Acqua Lete for the body.
If the cells of the body could speak, they would ask for one thing only: Acqua Lete. This is the message underlying the brand's new social campaign, created in collaboration with Wunderman Thompson Italy and produced by Filmmaster.

The Format

Four main spots

Available on Acqua Lete's digital channels and on Frank Matano's social media, the campaign consists of four main 40-second spots, enriched with extra sketches, entertaining moments on set, and behind-the-scenes scenes.