Turkish Airlines EuroLeague

Home of Glory

What

Pre-Game Shows

Where

Germany, Cologne at the Lanxess Arena

Awards

Best Digital Transformation Category "2021 Turkish Airlines Euroleague Final Four"
Bronze Best Use Of Technology "2021 Turkish Airlines EuroLeague Final Four"

Concept

Pre-Game Shows

Four pre-games shows which captured the vibrant identity of the Final Four and put fans at the centre of the pregame moment through a combination of augmented-reality content and three-dimensional graphics, paired with the live presence of a DJ and hip-hop dancers.

Augmented Reality

Our team used the AR real time technology to connect the court with the fans watching the games on TV: DJ sets and live dancing acts on the competition court, perfectly synched with spectacular three-dimensional graphics, animated the show in a spectacular, immersive, crescendo of emotions.