Turkish Airlines EuroLeague
Home of Glory

Pre-Game Shows


Germany, Cologne at the Lanxess Arena


Best Digital Transformation Category "2021 Turkish Airlines Euroleague Final Four"
Bronze Best Use Of Technology "2021 Turkish Airlines EuroLeague Final Four"

Pre-Game Shows

Four pre-games shows which captured the vibrant identity of the Final Four and put fans at the centre of the pregame moment through a combination of augmented-reality content and three-dimensional graphics, paired with the live presence of a DJ and hip-hop dancers.

Augmented Reality

Our team used the AR real time technology to connect the court with the fans watching the games on TV: DJ sets and live dancing acts on the competition court, perfectly synched with spectacular three-dimensional graphics, animated the show in a spectacular, immersive, crescendo of emotions.

We challenge, we create, we transform.
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Viale Fulvio Testi, 121
20162, Milan

Dubai Studio City, Bs 02
P.O. Box 500335

Arlington House, 220
Arlington Road, NW1 7HE
United Kingdom

Piazza Venezia, 11
00187, Rome

Al Raidah Digital City
Nakheel District
Saudi Arabia

Al Ghaith Tower 8Th Floor
Hamdan St.

Al Mosa Tower 4th Floor
P. Turki Bin Abdulaziz Street
Saudi Arabia