Netflix
#SiamoACasa Headquarter Opening

What

Brand-new headquarter in Rome

How

The two-day event, besides unveiling Netflix’s new location, was the occasion to present the brand’s desire to strengthen its connection with Italy and to support the local creative community

The Event

A journey that started six years ago and now finds fulfilment in its choice to continue living in Italy as a new home.

#SiamoACasa
#SiamoACasa
(we are Home)

The event was the occasion for a “home tour” for all guests, press, and media and was guided by Easter Eggs spread all over the location. Netflix’s new home was, in fact, dotted with objects, installations and messages referring to some of its cult titles loved by the Italian audience in recent years: from global productions like “Squid Game” and “Stranger Things”, to local ones such as “È stata la mano di Dio”, “Suburra” and “Strappare Lungo i Bordi”.

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Netflix
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